UNC Global Career Accelerator
About the Course
The UNC Global Career Accelerator's Digital Marketing course is a comprehensive program designed to equip students with essential digital marketing skills and real-world experience. I designed a Shopify website and creating targeted ad campaigns on platforms like Google and Meta. The curriculum covers e-commerce marketing with Shopify, social media strategies for platforms like Instagram and TikTok, and techniques to enhance conversion rates through A/B testing.
Social Media Examples: Charity Water
As a part of the program, participants were partnered with a nonprofit to create social media posts based on their target audience and their mission. Partnering with the nonprofit charity: water, I created each post below.
Shopify Website
As part of the program, participants were given a made up product and company to create a Shopify website. Website choices varied on customer personas and personal preferences. My website design video and powerpoint are below with justifications behind my choices in design.